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MRB-22961 - USA (California) - GLOBAL- Marketing Analysis and Audience Segmentation Services - Deadline November 1,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-22961

Non-profit organization located in California; USA based organization looking for expert vendor for marketing analysis and audience segmentation services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

Vendor needs to provide marketing analysis and audience segmentation services
- Create methodology to segment individuals as they interface with the organization (Initial contact, subsequent contact, survey)
- Recommendation to personalize communications and increase engagement
- Create communication sequences (journeys) using the most effective channels (email, text, social. etc.)
- Develop plan to engage audiences more effectively through targeted marketing and communications efforts
- Identify specific channels and campaigns to reach healthcare providers that serve the community
- Identify areas for audience growth and target these new audiences
- Establish comprehensive (but streamlined and actionable) dashboard of our KPIs to report and compare across channels, platforms and programs
- Identify and reduce barriers to donation conversion
- Audience segmentation analysis and recommended journeys for each segment
- Marketing plan to expand audience reach and sustain engagement
- Dashboard of metrics/KPIs including “north star”
- Staffing recommendations for implementation and maintenance.

[C] Eligibility:

Global (World-wide)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office premises.

Expiry Date : Monday, 1 November, 2021

Category : Marketing and Branding, Global

Country : USA

State : California

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