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MRB-15607 - USA (Nevada) - RFI for Advertising Agency Services - Deadline February 24,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-15607

Government Authority located in Nevada; USA based organization looking for expert vendor for advertising agency services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

Vendor needs to provide advertising agency services including strategic leadership, brand and product marketing, creative development, communications planning, best-in-class capabilities in digital and traditional media planning and buying either in-house or through a qualified partner firm.
- Public relations - media relations; message development; promotional partnership development;
community relations; written communications; crisis management and communications; issue
management; business-to-business communications; strategic planning; tracking and reporting on
PR activities.
- Research – management and execution of primary and secondary research; event research; analysis and recommendations related to travel, tourism and gaming trends; research report development and execution. secure outside partners as needed.
- Website – planning and design of web interface and other digital creative elements, management of website hosts, technology and software providers related to websites.
- Media planning and buying - strategic planning and buying capabilities for digital and traditional media channels including development of media plans for general consumer, business, international and extended destinations. secure added-value and research opportunities through media buys. maintenance of relationships with key media partners and proactive engagement of new partners and opportunities. management of media contracts and measurement and reporting on all paid media programs.
- Event marketing and sponsorships – development of marketing partnerships and brand integration opportunities. negotiation and management of sponsorship deals inclusive of event advertising, media, creative and public relations services; sponsorship packaging and solicitation; event conception, development and execution which includes activations in/out-of-market; event management and operations; broadcast rights negotiation and packaging; logo development;
merchandise development and procurement.
- Digital and social media – develop strategic plans for social media channels and recommend cutting edge tools and applications for integrating into the way visitors consume content. oversight of the execution, performance analysis and optimizations of each social and digital channel including websites and email programs via online and mobile devices. social influencer programming which includes the development of an influencer strategy, coordination and execution of social influencer contracts, itineraries, in-market trips and reporting.
- Creative - concept development for all channels including social, broadcast, digital, website, radio, print, outdoor, activations, and non-traditional marketing programs. develop, produce and manage brand identities for marketing programs. services include copy writing, graphic design, layout, logo
development, photography, video filming/editing and securing outside partners to produce content (i.e. production companies, designers, photographers, etc.) as needed.
- Content creation – digital production (development and production of content for social media channels, websites, digital programs, blog, etc.); broadcast/video production (writing, editing, directing, and production of television, radio and video projects); print production (coordination and management of film output, color processing and printing services in relation to all print advertising and production of collateral materials). secure outside partners as needed.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location

Expiry Date : Monday, 24 February, 2020

Category : Marketing and Branding, Professional, Consulting, Administrative or Management Support Services, Social Media, Internet Marketing and SEO, Web Design and Development

Country : USA

State : Nevada

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